There's a bit of a shortage of women's-specific outdoor gear
retailers, so it's good to see a new arrival in the shape of
lasseswotwalk.com the brainchild of 26-year-old self-confessed
former Sheffield ladette Victoria Spurr - coincidentally a relative of
Alfred Wainwright...
It all started when Victoria and her mates realised that while
clubbing was fun, it wasn't a great way of actually talking to each
other, so they started a regular Sunday-morning walk while their
fellas were playing football.
Lasses wot walk on the prowl in
their local hills, that's Vic second from right.
After a few weeks, the lasses started looking round for some
decent women's-specific walking kit, but, says Victoria 'many stores
were well equipped for lads but lacking in the ladies wear
department.
'The range and choice were very poor with only dull colours
available. This gave us the impression that walkers wore only
black and navy, but we knew this wasn't true'.
With a degree in International Fashion Marketing and five years in
retail behind her, she decided - in typically forthright Yorkshire
fashion - to tackle the situation head on and the result is
lasseswotwalk.com, an internet-based shop selling women's and
children's outdoor kit at affordable prices, often with up to a third
off normal retail price. The name, pretty obviously, is pure Yorkshire.
There's also a monthly competition with a Craghoppers waterproof
jacket up for grabs. Right now most of the clothing on the site is
Crags and Regatta, however Victoria's planning to widen the range as
the business grows, so it's well worth keeping an eye on things.
You can find lasseswotwalk at www.lasseswotwalk.com
