Swedish brand Haglofs is adding a selection of Brits to its
team of 'Friends' - a collection of guides, climbers,
multi-sports and elite athletes, who help to develop the company's
clothing and equipment.
'When the friends are satisfied with the product,' says Haglofs.
'It is likely that the consumer will be too'. And reading between the
lines, the British additions to the team should make for even more
UK-friendly kit.
The new British friends are Duncan McCallum, a television
presenter and journalist covering extreme sports who has a background
in rock climbing then developedinto a top extreme cameraman filming
series like The Face and The Edge for the BBC as well as The Abyss
for C4 which followed the first and only descent of Low's Gully in
Borneo.
Berwyn Evans is a mountain guide and instructor who climbs
grade VI ice and E5 6b on rock and has worked as an instructor in
centres including Plas y Brenin. He is a member of the Association of
Mountaineering Instructors (MIA) and British Association of
International Mountain Leaders (BAIML).
Bruce Goodlad - above - is another respected mountain guide
who is also a well known outdoors writer, principally for Climber
magazine. Based in Chamonix where he runs The Mountain Adventure
Company, Bruce has been climbing, mountaineering, skiing and biking
for years.
Nick
Etheridge and Mike Gale are collectively known as G2 - right -
and are fully qualified instructors with a background in telemark
skiing, which is where G2 - based in Aviemore - has its roots.
Another telemarker on the team is Kim George, a specialist
in telemark ski coaching and longstanding leader of expeditions
includiing open canoeing in the Arctic, mountaineering in the Alps
and caving courses throughout the UK. He's also a keen cyclist and
leads extreme mountain bike rides in Italy.
Last but not least, James Thacker is a Peak District-based
mountaineering and climbing instructor with his own company, James
Thacker Mountaineering. James has been climbing for over 15 years, is
a member of Edale MRT and climbs regularly throughout the UK and
abroad.
More information about the Haglofs range and their full array of
friends at www.haglofs.se.
