In a world of pleasing symmetry, the Bear Grylls Survival
Collection from Craghoppers has, er, survived into its second
season and - with endorsement from the TV survival expert - has
apparently been 'really successful'.
The kit, says Craghoppers, is the result of Bear's '10-year quest
to find apparel and equipment which are strong and durable enough to
see him through his adventures'.
That's one long shopping expedition, but fortunately the new
collection for this autumn uses colours which are 'a true reflection
of Bear's character, based around the important survival colours of
bold, bright, orange and red, fused with understated, natural colours
of khaki, winter white, pebble and moss that are truly sympathetic to
the environments in which Bear spends most of his time'.
New Stuff
Beyond the marketing blarney, the new kit for this autumn includes
the Bear Paclite jacket made - unsurprisingly - from Gore-Tex
Paclite with a polyester face fabric and aimed at lightweight walkers
and travellers.
For colder conditions, there's the Bear Down Jacket and it doesn't
take an expert survivalist to work out that it's a down jacket
designed in line with the rest of the Bear range.
Lots more besides, but the collection also includes a merino
baselayer top for a good combination of odour and moisture
management.
Of course it's easy to mock TV experts and their clothing
endorsements, but its' not such a bad thing that you can find kit
that uses technical fabrics, but looks a little less traditional than
most outdoors gear.
You can see the current range of Bear Grylls kit from Craghoppers
at www.craghoppers.com.
Simon (walkinghikingbackpacking.blogspot.com)
Craghoppers joins forces with legendary travel book shop to open store within a store.
