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 OTH NEWS 27 / 10 / 08
 

OMM In Eye Of Media Storm

Emergency? What emergency? OMM abandonment sparks hyperbolic coverage in nationals.

Unless you were sheltering in your lightweight tent high on the northern fells this weekend, you probably noticed that the this year's Original Mountain Marathon found itself in the eye of a national media storm as bad weather in the Lakes forced organisers to abandon the event for the first time ever at around lunch time on Saturday.

The media coverage, particularly in the beginning was, not to put too fine a point on it, hyperbolic. If you'd taken the BBC at face value you'd have believed that the OMM was a 'charity event' and some 1700 people were 'missing' or 'unaccounted for', with on the ground reporters bigging up the severity of the conditions and implying that some sort of disaster was unfolding in front of them.

Reporters even managed to combine Honister - a large number of compettitors took refuge in the Honister slate mine - with Consiston, to produce 'Honiston', which sounds like a sleepy Devon village.

The reality seems to have been quite different. All OMM competitors carry full overnight camping kit, waterproofs, food and so on and the majority are experienced fell-runners and walkers. The whole point of the event is to be self-reliant and to use your fitness and skills to overcome obstacles including the weather.


Lack of mobile coverage combined with severe weather conditions made communications between race HQ and competitors extremely problematic, with flooded roads making movement difficult, but the reality is that of around 2,500 competitors, only 12 or so seem to have got into real difficulties, a very low number given the severity of the conditions.

Many competitors relished the harshness of the event. One OMer who took part commented:

'Yes it was the most continually extreme conditions that I've ever tried to race in, but wow it was a spectacular show of wild nature to really test your kit, resiliance and judgement! I couldn't help but grin in the evolving windswept watery landscape.'

Another says: 'OMM was great, so disappointed it was cancelled, Saturday was amazing - even at the time!'

Beacon Of Sanity

Sleepmonsters' Rob Howard was uploading live reports during the event and represented an informed beacon of sanity in contrast to national media coverage.

Perhaps the most pertinent of his comments relates to an interview given by the OMM's Mike Parsons to the BBC which underlines just how hard the general media find it to relate to the outdoors:

'When the BBC interviewed OMM Director Mike Parsons it was as though they were speaking two different languages. The presenter became more and more confused as each question was met by an unexpected answer, until she eventually asked; “You mean there was no emergency here?” Mike’s answer was, “No, not really.”


But hey, who needs a real emergency when you can invent one?

More details of the weekend including video at www.theomm.com follow the event news links for detailed reports and galleries.

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Discuss this article, 1 of 79 messages, read more:
Paul Burke 2 
Posted: 27/10/08 13:25:16 16
The fact that there were so few injured I feel was more from luck than good judgement. The kimm/omm has always gone ahead in bad weather and has been enjoyed for that challenge. But this time the forecast was so bad (and turned out to be worse) that showed that the organisers did not have the common sense to postpone or cancel it.
The Thursday before was frightening in the lakes, but the forecast for the Saturday said that it was going to be worse, this should have been a wake up call. There had been media messages not to drive into the area for the previous two days the roads in places were 4 feet deep in water. For people to say that there was no emergency was slight under play of the situation. 5 Mountain rescue teams, NW ambulance ...
Read more...
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