What's the thinking behind our ultimate weekend competition? Well, it's simple really. We live in a ridiculously hectic, serious world. We spend too much time stressing and worrying, sitting in front of computer screens and televisions. And that's not good, physically or emotionally.
And that's why KEEN's bringing playtime back. When the bell rings for the weekend and you're heading for the hills, it's like being a kid again. Leave the work in the classroom and forget the daily grind - make the outdoors your playground.
It could be a weekend escape like our competition prize or just a ten-minute head-clearing stroll around the local park, it's about getting away and that in a nut-shell, is what KEEN is all about.
You have up to 100 words to tell us about your ultimate outdoors weekend in the UK or Europe - you don't have time to fly to the Andes (sorry) - and quite simply, we'll pick our favourite and make it happen.
Maybe you want to fly out to Chamonix on the Friday, climb Mont Blanc then descend the Vallee Blanche on skis? Or perhaps you've always wanted to tackle a multi-pitch rock route in sopme gargantuan French limestone gorge. Then again you might yearn to take a two-day sea-kayaking trip through the Norwegian fjords?
Starting to get the idea? And don't feel you have to leave the country. You could just as well choose to hop the sleeper to Fort William then climb Tower Ridge with a guide before bivvying onto the summit after a barbecue supper. In other words, Playtime Is Back, Big Time! The only limit is your imagination.