Army Everest Site Cleans Up At Awards
The British Army West Ridge Team may not have reached the top, but the expedition web site has kicked butt in the annual awards for digital marketing campaigns. Well deserved too.
Posted: 25 September 2006
by Jon
Just a quick heads up to let you know that the rather excellent
Army On Everest web site for this spring's unsuccessful
military assault on the West Rdige of Everest has cleaned up in a
digital advertising awards scrap...
At this year's Campaign Digital Awards, the all-singing,
all-dancing site so impressed industry luminaries including the UK MD
of Google and the Head of Planning and Strategy at Yahoo that it won
the overall Grand Prix Award for Best Digital Campaign of 2006.
And that wasn't all, the site - above - also landed Best
Acquisition Marketing Programme and Best Use of Interactive awards,
which is a pretty impressive achievement for an expedition web
site. And in doing so, it beat most of the big hitters of the digital world.
Of course, the site was there for a reason, namely to help boost
Army recruitment and there was a huge amount of investment in it, but
that shouldn't take away from what was an astonishingly informative
and innovative web site.
Just like Everest, it's still out there and still worth a look at
www.armyoneverest.mod.uk.
Congratulations to everyone involved in the project.
More about the award results at campaigndigitalawards.com
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