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Berghaus London Store Now Open

New flagship store opened with traditional portaledge coffee ritual.. erm..


Posted: 17 October 2008
by Jon

Berghaus's new flagship store in Covent Garden is open for business right now following a dramatic christening ceremony by Chris Bonington and Leo Houlding who curiously opted to toast the event in coffee from a Thermos on a first floor portaledge.

Bonington, Houlding and a coffee ledge

Can you get a ticket for parking a portaledge above a double-yellow line?

The shop at 13 Shorts Gardens, Seven Dials, Covent Garden - a traditional mecca for outdoor retailers - is the first in London to stock the full range of Berghaus outdoor performance products and is part of Sir Chris's campaign to bring the outdoors to poor, benighted capital dwellers, or something like that.

Berghaus store, Covent Garden

“The new store is a bold and exciting move for the company,' he says. 'And a very important step in our development into a leading global brand.  However, first and foremost, this new store brings the full Berghaus range to London for the first time, which is great news for the huge number of outdoor enthusiasts who live in the capital.”

So there you. We figure Chris and Leo are well gone by now, but the store remains, so if you're in London and want a comprehensive array of Berghaus clothing, equipment and footwear, you know where to go.

More Berghaus information at www.berghaus.com

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I hope they have more luck than when karrimor tried it.

Posted: 17/10/2008 at 14:26

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