Berghaus Wins Ad Award
Berghaus's latest ad campaign has won reader awards from not one, but two, outdoor magazines. But who exactly is that bloke sitting next to Sir Chris Bonington?
Posted: 3 October 2001
by Jon
Berghaus has won two awards for the new 'Trust Is Earned'
advertising campaign.
The readers of both Country Walking and Trail voted the first
execution in the series - featuring veteran mountaineers Chris
Bonington and Doug Scott - as Best Advert in their recent reader
awards.
More cynical readers - viz, OUTDOORSmagic staff - have noted that
Doug Scott, in this particular photo bears an uncanny resemblance to
madcap comedian Spike Milligan, although Scott is undoubtedly a
better climber than the ex-Goon.
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Chris and Doug enjoying a
well-earned
comic break on the rocks
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Berghaus, at any rate, are very chuffed and, according to Marketing
Director Lewis Grundy will be releasing a series of futher adverts
featuring other Goon lookalikes such as Harry Secombe and Prince
Charles. Just joking.
In reality, Lewis commented: 'We are delighted that this new
advertising campaign has received such early recognition. Trust Is
Earned is a very powerful message when combined with the type of
images we have used in the advertisements and it has clearly struck a
positive chord with our target consumers. The campaign has only
really just kicked off and I am sure that the later executions we
have up our sleeves will have the same kind of impact.'
We still reckon Doug Scott looks like Spike mind...
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