Bleating Hell...

One of the folk in the Cumbrian Tourist Board press office is obviously sharper than the average press officer as the Lakes promotional machine launches its latest secret weapon.

Yep, forget the currently infamous Crazy Frog, the Cumbrian Tourist Board bring us the 'Baarmy Lake District Sheep' ringt-one and video, designed, they say, to appeal to those with a love of the countryside and the outdoors.

The press release that accompanies it is even more horrible than the baa-ed rendition of Jerusalem and is heavy with appalling puns.

Poor old Eric Robson apparently says:

"The spectacular views of the Lake District's high fells and sheep dotted on them are a symbol of this area for visitors the world over."

"So we've made this ring-tone available free on our website www.golakes.co.uk as a bit of fun for those who love the breathtaking beauty of the area. It's available free so no-one can say we are trying to fleece anybody!"

It's all too horrible. But don't take our word for it, you can endure the full dreadful experience and download the ringtone for free. Wainwright will be turning in his grave. Well he would if his ashes hadn't been scattered across Haystacks...

Baaaaaa... www.golakes.co.uk/baarmysheep