Books Meet Pants...
 Craghoppers joins forces with legendary travel book shop to open store within a store.
Posted: 11 May 2009
by Jon
Craghoppers
has opened a retail store
inside the legendary Stanfords travel bookshop on Covent Garden's
Longacre.
 The
store within a store is to be situated on the lower ground floor of
Stanfords and will stock the Kiwi - right - and Nosquito ranges of
adventure travel clothing from Craghoppers. Both ranges use
lightweight, fabrics aimed at keeping wearers comfortable and dry but
also providing screening from UV rays.
In addition, the Nosquito range features in-built protection against
biting insects like mosquitos, midges and really angry butterflies.
The store will be run as a concession and looks like a logical sort of
match up. Indeed Lloyd Hughes, Head of Retail at Craghoppers says,
“We are delighted to be working with Stanfords. As the
leading travel clothing brand it’s a perfect fit for us to
open a concession with the UK ‘s leading travel map and
bookshop."
Details of Craghoppers current range at www.craghoppers.com
and Stanfords at www.stanfords.co.uk.
Discuss this story
I'd just like to say that Stanfords is by far the best shop in the whole world. "Like a kid in a sweetshop" when browsing there. From a confirmed map fetishist.
Posted: 12/05/2009 at 16:57
Ahhh... Stanfords! Somewhere in the middle of this interview is what I think of Stanfords!
Posted: 12/05/2009 at 17:56
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