Cliffhanger, the Sheffield outdoor, outdoors festival is expected to boost the local economy by almost £1m, a windfall welcomed by Deputy Prime Minister Nick Clegg, a man who knows all about windfalls.
This year's event has been given a huge boost by its staging of the UK leg of the IFSC Bouldering World Cup which means not only spectators and competitors flying in from all over the world and spending money on food and accommodation in the city, but also from less obvious sources like the construction of the competition wall.
The massive structure is being erected by local contractors and the income from that added to hotel stays and other hospitality have increased the benefit to the local economy.
Clegg, who visited the event last year, is uncompromisingly positive in his backing: "It's brilliant to see the Cliffhanger event thriving in Sheffield and providing a platform to inspire residents to try their hand at new, unusual and exciting activities, as well as attracting visitors to our city from further afield.
"I congratulate the event's organisers and have no doubt that this year's festival will be every bit as successful as the last".
As usual, in addition to the top level bouldering shoot-out, Cliffhanger will feature a massive mix of competitions, demonstrations and try-outs in sports including rclimbing, oienteering, kayaking, mountain biking, running, skateboarding, free running, adventure racing and more.
Should be a cracker. The event takes place in Sheffield's Millhouses Park on Saturday and Sunday, July 3 and 4.
Full details from www.cliff-hanger.co.uk