Craghoppers Launches Customer Blog

Outdoors and adventure travel clothing brand Craghoppers has launched a blog on its web site to get closer to its customers.

The idea is that visitors to the web site will be able to kick back in their Kiwi pants and share travel stories, favourite walks and tips on outdoor and travel gear with other Craghoppers users.

Crag's MD Jim McNamara - pictured right - says: "We have always enjoyed a great relationship with our customers and often receive letters and phone calls about our products from them.

"We get a lot of feedback on all sorts of things, from the technical aspects of certain fabrics to the positioning of pockets on our trousers so the blog seemed a natural progression for us.

"We have always been a leader and as blogging grows, with more than 60 million blogs worldwide, we wanted to get involved and get some really good conversations going on our website," he said.

The blog is live on the Craghoppers web site right now at www.craghoppers.com with the first post discussing the hot topic of 'going green' - the company is now 'carbon neutral'.

To be honest, we're not sure that a 'blog' is the best way forwards here. It's hard for brands to 'build communities' and the problem with the format as it is, is that there's no way we can see to start your own discussion or ask questions. You seem to be limited to commenting on the initial topic.

'Blogs' may be hot news at the moment, but in this case, we can't help wondering if a simple forum might not have worked better?