Grangers To Work With Oxfam

Cleaning and proofing specialist Grangers is working with Oxfam on a new scheme called Fabric4Life, which aims to recycle used outdoor equipment and raise money for Oxfam projects in the process.

The scheme, which will be rolled out to selected Oxfam stores later this summer, will encourage walkers and climbers to donate their surplus outdoor clothing to one of Oxfam's high street shops.

Once received, the kit will be cleaned and reproofed when necessary by Grangers, before being returned to Oxfam and put back into stock for purchase. The thinking behind the scheme is that many outdoor garments, waterproofs in particular, are replaced because they no longer appear to work properly, however they can be returned to their original performance with a good clean and reproof.

"People regularly replace outdoor gear, often because they think their old garments don't work as they used to" says Don Gladstone, Brand Director at Granger's.

"However they can't bring themselves to throw out old kit so perfectly good garments get left in the cupboard. This new initiative combines sustainability with raising money for charity. Cleaning and re-proofing with Granger's restores garments to 'as-new' performance, extending their useful life, while providing an income stream for Oxfam."

Fabric4Life will be backed up with advertising and, in time, hopes Grangers, will be extended to other charitable and commercial partners with the aim of breathing new life into old garments. Good stuff, watch this space for more details once the scheme goes live.

More infortmation at www.grangers.co.uk