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Hello U-SUK

The latest on Team The North Face, or rather what's left of it in the Eco Challenge


Posted: 30 August 2000
by Jon

If you were wondering what became of Team The North Face, then wonder no more. Keith Byrne and Steve Watkins, one half of the team have merged with a similarly disadvantaged American pair to form the stormingly named Team U-SUK...

In fact both teams are technically still racing under their original names and the rules forbid multinational teams so their union is tragically doomed, but on the ground and in the water they are, apparently, Team U-SUK. Not only that but they're encouraging spectators to chant the name as they pass and confusing innocent check-point personnel as they go.

Given that Keith's the UK marketing supremo for The North Face, it surely can't be long before we see a range of specialised U-SUK adventure racing gear, or maybe not. But hey, don't you kind of wish the boys had merged with the Playboy Extreme Team? Bet they do... Hang on, that's smutty. No more.


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