Lakeland Sheep Game Takes On World Cup...

We weren't exactly blown away by Go Lakes' latest singing sheep atrocity but you have to admire the Cumbria Tourist Board's plucky devotion to all things ovine - that's sheepy to you and me.

When there's a bit of publicity to be garnered, the boys and girls at Go Lakes unfailingly reach for the woolly solution and the World Cup presented another chance to, erm, embrace the fleece.

In a cunning ploy to publicise the Lakes as a refuge from the horrors of the World Cup, they've put together an animated Flash game featuring hyperactive - in ovine terms - sheep dodging bouncing footballs as they hurtle across a stylised green landscape.

At the end of it all, in the opposite direction to 'football' is the Lake District, geddit? Okay, so it's not exactly Quake 5, but it's a harmless enough way to while away the odd two minutes while your colleagues gawp at the delights of Iran versus Ecuador.

There is a serious point too; football apparently does hit visitor numbers, which makes the Lakes a great destination during the World Cup or at least until England are knocked out after failing miserably to score against Dwight Yorke United.

The Game's at www.golakes.co.uk where you can also find accommodation details and other useful information. Yep, we're suckers when it comes to a nice woolly sheep...