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Montane's New Mountain Rescue Promo

Montane announces innovative limited edition kit mountain rescue fund-raising promo.


Posted: 16 December 2009
by Jon

North East outdoors brand Montane is set to launch an innovative new promotion to raise £50,000 for mountain rescue teams in England and Wales with proceeds from the sale of limited edition outdoor kit going direct to teams.

Montane Limited Edition badge
Does what it says on the can...

The plan to produce a series of limited edition kit - no more than 300 of each item - in a distinctive black with red detailing colour scheme, which will be sold in aid of mountain rescue in what Montane reckons is the biggest single fundraising intiative ever for the cause.

The entire margin raised by each of the garments will be donated by Montane and the good news is that they will also be slightly cheaper than usual as well, so not only do you raise money for a great cause, you also get a fantastic deal on new kit.

Garments earmarked for the promotion include a Stretch Entrant waterproof shell jacket, a special edition of the Primaloft ECO-filled Prism jacket, a simple microfleece top and, most interesting of all, a pant made from a stretch Polartec PowerShield that isn't even available in other garments until 2011.

Montane iscurrently finalising details of how the garments will be sold, but you should be able to buy them direct from the company at the 2010 Outdors Show at the NEC and we'll let you know just as soon as full information is available.

In the mean time, all we can say is that it's a brilliant idea and all in a fantastic cause.

More Montane information at www.montane.co.uk

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