More On Montane MRT Promotion

We told you about Montane's innovative new Limited Edition Mountain Rescue range and their plan to raise £50,000 for MRTs last month and now we have more details.


The jist of it is that Montane is producing a one-off range of limited edition kit in distinctive red on black colour schemes with the entire margin from each garment being donated to mountain rescue.

That means two thirds of the price of the garment goes to a great cause and, as a bonus, you'll pay slightly less than you would for a standard Montane eqivalent where one exists.

It's all been made possible by donations of fabrics from top technical brands Polartec, Pertex and Entrant DT and PrimaLoft, so good for them.

There are five garments in the range, all proper technical outdoors kit, and prices will range from £30 to £100. The distinctive black and red kit will be on sale at this year's Outdoors Show at the NEC and also direct from Montane's web site.

Garments include a Stretch Entrant waterproof shell jacket, a special edition of the Primaloft ECO-filled Prism jacket, a simple microfleece top and, most interesting of all, a pant made from a stretch Polartec PowerShield that isn't even available in other garments until 2011.

Tim Butcher of Montane explains the motivation behind the initiative:

'We are acutely aware of the excellent work that Mountain Rescue England & Wales do and wanted to offer some financial support as they rely on donations for 100% of their funding.

'For a relatively small business like Montane, the only way we could raise a really significant sum was to work with our component suppliers and factories to maximise the donation per garment; as a result this is the biggest ever single fundraising initiative for Mountain Rescue England & Wales.

'We believe that the combination of an excellent technical product at an attractive price coupled with the charity donation element will prove to be highly desirable for consumers and we will sell out rapidly.'

You can expect to see a marketing campaign kicking off soon while point of sale publicity 'depicting a near-naked man will be displayed at the Outdoors Show to attract sales of the garments'...

More Montane information at www.montane.co.uk.