National Parks Charity Gets Revamp And Foglevision...

The Campaign for National Parks – the charity which works to expand and keep safe our National Parks – has a new logo and a redesigned web site, which goes live today complete with a video message from CNP President, Ben Fogle and his chocolate lab'.

The guys who designed the new site say: [you can skip this bit if you dislike IT/marketing speak].

‘The revised information architecture is key to the website’s instinctive usability and accessibility, ensuring that both core and new audiences feel at home on the site. Using an Open Source CMS was a cost-effective way for us to deliver an enriched user experience on the site via functionality modules like the image gallery and interactive maps module. The design of the site pushes every aspect of the brand personality, with different sections adopting a different ‘viewpoint’ – transporting the user to beautiful places.’

Hmmm...

 

 Back in the real world, the aim of the site is to promote National Parks and also make people aware of the threats facing them in a 'clear and engaging way'. It's a particularly timely move, given that the English National Park Authorities have just been asked to cut their budgets by 5% for 2010-11 leading to fears that already stretched budgets will be hit hard to the detriment of the Parks and partnership projects in particular.

The new logo incorporates the CNP's strap-line – 'keeping beautiful places safe' – and is part of the organisation's commitment to move forward after 75 years in existence. Plans for the near future include the rolling out of a pilot project exploring how to make the Parks more relevant to young people and, in 2011, a brand new Park Protector Award.

All good, positive stuff. You can see the new web site complete with Foglevision – is that a real dog? – at www.cnp.org.uk.