Scottish Walks is a free, quarterly magazine by Publishers Herald and Times Group Magazines
A new magazine has been launched by Glasgow based Herald and Times Group, publishers of The Scottish Farmer, Country Lifestyle Scotland, The Herald, Evening Times, Sunday Herald and the s1 portfolio.
Scottish Walks is a free, quarterly magazine edited by Scotland’s most authoritative and well known walker, Cameron McNeish.
Cameron says: “Whether it be climbing the hills, hiking long distance treks through the glens or taking coastline rambles, Scotland’s spirit-of-place will infuse our readers time and time again, just as it does mine. This is the land that forms the bedrock, the foundation of my own passion for wild places. Scottish Walks aims to inspire its readers and will the lay the foundations of such passion in others too.”
Distributed throughout November, Scottish Walks is officially launched Friday 18th November and will be Scotland’s largest distributed outdoor magazine with a print circulation of 50,000 per issue. There will also be a free e-edition which will be available via the website www.scottishwalks.com
The print edition will be distributed free via a unique, targeted, distribution network specifically designed to provide maximum availability for Scottish walkers and market saturation for advertisers. It will include 30,000 copies being made available free throughout Scotland including major cities such as Glasgow, Edinburgh and Dundee targeting over 500 outlets such as camping and outdoor shops, army and navy stores, specialist retailers, climbing centres and providers of outdoor activities as well as city centre hotspots such as leisure centres, gyms, selected cafes and public venues.
The Publisher’s sister newspaper title, The Sunday Herald, will also give away 10,000 copies with its North Edition to cover Aberdeen, Inverness and the Highlands and Islands and a further 10,000 copies will be distributed free to targeted specialist outlets including walking clubs, hotels, bunkhouses and retailers across Scotland.
Publisher Darren Bruce says of the new magazine launch: “We believe Scottish Walks bridges a gap in the market place and highlights all that is unique and wonderful about the Scottish landscape, providing a compelling and informative read to all, from the aspiring to the well informed walker. This quarterly, seasonal walking magazine will cover low to high level walks, the length and breadth of Scotland. Furthermore it’s a real quality read, it’s free and will deliver unique market saturation for our advertisers to reach a huge segmented audience for maximum Scottish penetration. The magazine also comes with a free online e-edition which is compatible for consumption on the iPad, iPhone and android devices.”
If you would like to receive the launch issue of Scottish Walks in a free digital edition which will be sent directly to your inbox, visit www.scottishwalks.com and register your details. To guarantee a copy of the print issue and to subscribe call the hotline on 0141 302 7718. Scottish Walks can also be found on Facebook and Twitter.
