April fool parody spawns genuine photo comp' as Alpkit gives away a tough little camera.
It's a strange world - following on from their April 1st spoof of Olympus's mju Tough TV Advert - see the video below - the Alpkit guys are now running a competition to give away a genuine Olympus 1030SW TOUGH.
All you have to do to win one of the, erm, robust little outdoors-friendly 10 megapixel, top-of-the-range cameras is submit a photo that, in the words of the Alpkitties, 'best captures your experience of enduring and surviving an arduous adventure'.
That could be anything from a picnic with the inlaws to the snap you took when you went climbing with Joe Simpson and were avalanched by thousands of tons of snow...
You can find the competition here at www.alpkit.com
Meanwhile, here's that Alpkit parody of the Olympus advert again....
And here, in case the whole thing passed you blissfully by, is the original Olympus advert...
