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Nutrigrain Ginger Elevenses Eaten

New from Kelloggs that makes a decent trail snack and tastes yum, but is it good for you?


Posted: 25 July 2002
by Jon

Kelloggs Nutrigrain Elevenses Ginger

Price: £1.60 for six bars

Weight: 46 grammes (including stuff sac, 45 grammes without)

Features: Wheat and oatmeal bake bar with ginger, comes in packs of six, bars individually wrapped, 1 bar gives 170 calories, 9 per-cent fat content, 66 per-cent carbohydrate, 5 per-cent protein, 38 per-cent sugar, suitable for vegetarians

Tastes nice and the Queen eats them.
E numbers a go go.


New from Kelloggs is the ginger version of their Nutrigrain Elevenses bar. Much more moist and edible than the original, sawdust-packed Nutrigrain and it's unpleasant sister, the yoghurt-filled thing, the Elevenses quickly established itself in many rucksacs alongside the venerable fig roll and awkward to carry malt loaf.

The new ginger version takes the original and adds a ginger taste to it. You can spot it by the lurid orange metallic wrapper. On the plus side it's relatively affordable - fig rolls are still number one for value and cheap walking nutrition though we reckon - comes in a self-contained wrapper, is slightly chewy so doesn't mind being squashed and has a moist, sweet taste with gingery overtones that's reminiscent of Jamaica Ginger Cake.

The fat content is a little high at nine per-cent, but if you're out on the hill that shouldn't worry you unduly, of more concern is that 38 per-cent of it's sugar from invert sugar syrup, glucose syrup, sugar and molasses which together probably offset the benefit of the rolled oat content. We'd like to see more of the carbs coming from fruit.

Also not entirely lovely is an array of e-numbers in the forms of emulsifiers, colourings, preservatives and stabilisers. It means they'll keep for ages but it's a shame something marketed as an ostensibly healthy product contains so many additives. Still tastes okay though, if a little on the sweet side for regular eating.

Verdict: Tastes good and the gingery tang offsets some of the sweetness that comes with the 38 per-cent sugar and while nurtitionally it's not perfect, it's arguably not as bad as, say, munching pure sugar, aka Kendal Mint Cake, or chocy bars. A lot of e-numbers, but if you don't give a stuff about those, this is a tasty, practical trail snack and more or less squash proof too since it just flattens under pressure with no catastrophic failure.

Performance

Value


Kelloggs web site loads of competitions and bran flakes

Pushed for time: By royal appointment, the ginger version of the Nutrigrain Elevenses taste nice and moist and gingery but have too much sugar and e-numbered additives to please the really fussy. Taste nice though and make a welcome change from fig rolls.

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