Was just wondering the same thing. I noticed that the Addidas 'first look' only needs one click from the home page. I suspect its something like payment for the amount of work thats gone into the article - hence a 'first look' requires you to pay but one click whereas a full on review requires 3. This kind of makes sense if we assume that the advertising revenue is determined by the number of page views i.e. 3 clicks = 3 pages = 3x the advertising money.
It still a load of bollocks though...
I also notice that there are 2 talkbacks threads for the new camelback - this one in "Gear", and another in "Article talkback". Still getting used to the new web design (and I only just got the hang of the old one)
Posted: 09/04/2010 at 06:33
