Columbia's latest insulation technology hits YouTube with a range of shivery videos...
Posted: 8 November 2010
Columbia's latest technology, launched this winter 2010, is called Omni-Heat and the company's hit YouTube with a selection of videos intended to convey the message that, well, it keeps you warm, even if you insist on skiing behind a snowmobile wearing only a bikini.
Or in the case of other videos in the series, making snow angels while wearing a bikini - yes, there's a theme emerging here - or being pelted with snowballs while wearing only your underpants. Or being buried in a snowbank. Or treading water in a frozen lake...
Obviously none of these are particularly sensible ideas and while Omni-Heat may claim to be 20% warmer than similar garments without the little reflective silver dots, without sacrificing breathability, you'd be pretty daft to try any of the above and expect a jacket to bale you out... That said, there's some technical videos on Columbia's YouTube channel as well, showing how the technology is lab tested at www.youtube.com/user/ColumbioaSportswear.
There's also more about the new technology and Columbia's product range generally at www.columbia.com.