Cola Kills Himalayas
International cola giants fined for damaging delicate Himalayan eco systems
Posted: 17 September 2002
by Jon
Both Pepsi and Coca Cola have been fined for defacing the
Himalayas...
The companies were among 12 firms punished for defacing
ecologically sensitive areas of the Indian Himalaya with
advertisements and were ordered to deposit money towards repairing
the damage they'd caused.
Apparently the advertising was daubed in paint on rocks alongside
a major highway in the state of Himachal Pradesh leading to
accusations from eco-campaigners that the paint damaged the
mini-ecosystems of microbes and mosses on the rocks.
More details here.
Arguably of course, painting the rocks would be less damaging than
pouring cola over them...
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